Developing E-Commerce Sites: Trends to Follow

In 2021, many businesses have already turned from physical storefront to the virtual world. The internet and our smartphone have been engrained into our daily lives and a couple of the major reasons why online retail is BOOMING. — Not to mention, this is also due to the global pandemic and the subsequent mass-adoption of the work-from-home lifestyle.

If you have a brick-and-mortar business, it's probably a good time to add an eCommerce component to your business model.

And by “probably”, I mean definitely.

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So what’s next?

You’re going to need an eCommerce website.  

Before talking about building an eCommerce website, let's first take a moment to understand what is an “eCommerce website”.

Quite simply, it’s a website where you list all of the tangible goods or services you provide that are available for purchase and that allows your customers to make purchases right from your site. So basically, it's the website (or virtual) version of your existing store. And there are plenty of eCommerce platforms out there to choose from. Like Shopify or BigCommerce. But our personal favorite is Webflow Ecommerce.

Important Trends to understand  before designing your eCommerce website:

When developing an eCommerce site, you should examine the current web design strategies. You’ll also want to make sure you have a good understanding of how your customers interact with websites / eCommerce sites. You’ll want to make sure that your site is easy to navigate, easy for your customers to find what they’re looking for, and reformats nicely whether your customer is viewing your eCommerce site from a laptop, iPad, or their iPhone/Android.

If you keep that in mind, that’ll help you launch the best eCommerce website design that truly helps you STAND OUT.

Now, let's talk about the top trends and things you need to know before building an eCommerce website in 2023.

Categorize & Index with Dynamic Product Images

A high-quality product image is always going to be one of the best ways to engage your customer. Using GIFs or videos along with still images will increase your product page conversation.

Choose the right eCommerce website templates for product listing

Product listing plays a vital role in eCommerce websites. Always ensure that products are listed with the right information so that they can ultimately enhance user experience. Choose the right eCommerce website templates according to your audience and product type. Ideally, your eCommerce template should be not only responsive but also lightweight. A high-quality website design is perceptive of the shoppers' needs.

Chat Bots

Keeping an Artificial Intelligent (AI) chatbot will only help your eCommerce website perform better and help you make more sales. - Why? Because a personalized experience will always resonate better with your customer than some generic cookie-cutter user flow. Not to mention, your chatbot can work 24/7. A well-built chatbot can reduce your time spent doing customer support work.

Remember. Your eCommerce website is an asset for your business. A good eCommerce site will work FOR you, help make your life easier by buying you time back in your day, and to help you generate more revenue for your business.

Choose the right eCommerce website development company

So what's the important factor to count on before choosing the right partner?

It's very important to follow the current trends before developing your website. For this, you can choose the perfect partner to fulfill the same. There are several eCommerce website development services available in the market. A good agency ought to learn as much as possible about your objectives/business plan.

As the organization finds out about the eCommerce website project's requirements and assumptions, they will come up with significantly more inquiries. They may even give you extra data which they think you should know.

It is your choice whether you go for a single provider or multi-vendor eCommerce website developer. The most important aspect is to make sure that your website design conveys your message to your customers, easy to all, and Above all, it should adhere to your brand's personality.

Do you need a website but don't know where to start?

We're here to help! Website Design Chicago is a website development agency that focuses on helping small businesses create a web presence that gets them noticed. We can develop a custom website for your business or help you redesign your current website.

A well-designed website is essential to any business's marketing strategy. It's the first place potential customers will go to learn more about your company, and it's the best way to showcase your products and services. Let us help you create a website that will impress potential customers and help grow your business.

Request a free consultation with our team today! We'll discuss your needs and provide recommendations for how we can best meet them.