Company Branding Powerfully Connects You with Your Audience 

Branding helps differentiate yourself from the competition in a memorable and exciting way. It communicates what your company is all about in a manner that powerfully connects you with your target audience. 

Consumers judge the quality of your goods and services based on how they perceive your brand. However, too many business owners look upon branding as merely an afterthought—something to do only after launching their company. This is a tragedy of Shakespearean proportions because you very rarely (if ever) get a second chance to make an excellent first impression. 

One of the worst things that could happen to your business is if people start thinking it's like every other company in your industry. Unless customers see your company as unique with a brand personality to match, they won't have a compelling reason to buy your products or services. 

We Create Your Unforgettable Brand Identity

A brand identity is everything that makes your brand look and sound a certain way. It’s the sum of all the visual elements of your brand, such as logo design, colors, the overall way customers see you, and the distinct voice you use to communicate your company’s message to the cosmos. 

A well-defined brand identity is the foundation for all your branding efforts and can dramatically distinguish your business from all others. Because it makes the intangible tangible, it gives your raving fans something to latch onto.

If you don't create a memorable brand identity, you could be completely overshadowed by an enterprise that took the time to carefully craft a compelling corporate image—the kind that indelibly imprints a brand into customers' minds. 

That's how vital brand identity is. Without one, a business risks being perceived as an insignificant blob with nothing that makes it different from a thousand other similar companies.

At Website Design Chicago, we’re in the business of creating powerful brand identities for our client companies. That way, they’re seen as a powerful force to be reckoned with, rather than nondescript nonentities with no recognizable personality of their own. 

One-Of-A-Kind Eye-Catching Logo Design

A logo is your brand’s identity crystallized into a single unforgettable image. Even a quick glance at one can powerfully influence how customers see your company, and the impression can stay with them for decades. Logos even subconsciously affect our buying decisions whether we want them to or not. 

Because your logo is the public face of your brand, it needs to be one that customers remember and recognize instantly. That’s why it should be one-of-a-kind and embody the essence of what your company is at its core.

If you want a logo that unforgettably conveys your brand identity to the world, you can't just slap one together and call it a day. There's an art to it, and it requires that the design firm you hire thoroughly understand every aspect of your company and its mission.  

At Website Design Chicago, we know that a fantastic logo is the cornerstone of all your marketing efforts. That’s why we have a proven track record of crafting logos that powerfully capture the attention of our clients’ customers.  

Guidelines That Help Preserve Brand Integrity 

Brand guidelines are the in-depth rules that help preserve the integrity of a brand’s identity and cover things like logos, color palettes, typography, and voice and tone. Without brand guidelines, a company could find its public image getting considerably watered down, thus reducing the power of its messaging. 

Brand guidelines are an essential component of a successful brand strategy because they ensure that everyone in your enterprise knows precisely what the brand identity is and how it should be used. 

By giving clearly formulated brand guidelines to stakeholders such as team members, advertising agencies, and those that do advocacy on behalf of your enterprise, all parties remain on the same page when it comes to branding. That way, you continue to send an unmistakable and authoritative message that resonates with your target audience. 

Brand guidelines are essential if you outsource advertising to an agency. Having a rulebook to use as a reference enables it to create marketing that reflects your brand's most deeply held values.

It's essential to use brand guidelines when embarking on new projects, onboarding new employees, or cultivating awareness about your company and all that it stands for. Brand guidelines give team members the freedom to devise creative marketing materials while being rigid enough to preserve brand purity. 

Maintain Brand Cohesiveness with Crystal Clear Rules 

Any time your company changes its branding or undergoes a rebranding process, give every employee a copy of the updated guidelines. That way, your enterprise's brand visual identity remains cohesive—even when things get a little chaotic. Because a company's values reflect its purpose, use them when creating new brand rules.

Inconsistent branding not only confuses customers who suddenly have no idea what your company is all about but it also undermines corporate credibility. On the other hand, clear guidelines give your team confidence that everything they're doing accurately portrays your brand, so there's no misunderstanding.

At Website Design Chicago, we create brand guidelines that can help you maintain brand recognizability across all marketing channels and touch points. 

Contact us today!