E-Commerce Websites

Individualized Shopping Experiences

Because all companies are so dazzlingly different, the elements that make for a fantastic website won’t be the same for all of them.  

We’ll channel our exquisite passion for web design into constructing a digital storefront that not only meets but exceeds the unique requirements of your business. That way, you can craft personalized shopping experiences for your customers instead of settling for cookie-cutter solutions that are a colossal waste of money. 

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eCommerce Sites That Convert 

If you want to maximize the impact of your eCommerce site, you need to hire a talented web architect who knows how to create web pages that make the buyer's journey a successful one. These builders know that every design feature on a business site needs to have a single mission: boosting conversions. Otherwise, it shouldn't be there.  

At Website Design Chicago, we create web pages that produce the real-world results that can be a game-changer for your business. We'll ensure that design elements in your Shopify site or Wix eCommerce site work in tandem to get customers to buy. These are things like a visual hierarchy that highlights the most critical features on the site, product pages that convince customers to pull the trigger, and effectively designed call-to-action (CTA) buttons. 

Every single design element on your site needs to have a specific purpose. If it doesn't, it shouldn't be there in the first place. If an element gets in the way of the buyer completing their journey, you should discard it immediately. 

Not Merely Aesthetics—A World-Class User Experience 

Some eCommerce website design companies only care about aesthetics. While this consideration is important, there is more to designing a site than merely making it look pretty. Design elements can’t be there only because they look snazzy—they must also deliver a world-class user experience. 

All too many web developers fall madly in love with the artistic cleverness of their designs instead of ensuring that they're functional in meaningful ways. Regardless of how gorgeous a site is, visitors will bounce if it's slow or difficult to navigate, leaving you with a site that looks good but has an abysmal conversion rate.

Most importantly, an eCommerce site helps customers find what they're looking for and makes checkout as painless as possible. 

Design Elements That Work in Unison 

Knowing how design subtly influences consumer buying choices requires a high degree of expertise and an in-depth knowledge of eCommerce design best practices.  

A web architect can use hundreds of design elements when building an eCommerce site. A consummately skilled eCommerce web designer not only has a flair for the artistic—they'll also know where exactly to place each element to maximize impact. That way, everything works together like a well-oiled digital machine, increasing the chances that the buyer's journey will be resoundingly successful.

Our inspired design choices help accelerate the journey from that first tantalizing look at your home page to completion of the checkout process. Because your digital storefront doesn't have any actual human being helping customers find the product they're looking for, it needs to have a user-friendly design that can help with this.  

At Website Design Chicago, we strike the perfect balance between visual appeal and functionality. The design of your eCommerce site shouldn’t distract buyers from completing the actions you want them to take. By ensuring customers are satisfied, conversions naturally follow.

Powerfully Communicates Brand Identity 

Your eCommerce site needs to powerfully communicate your brand identity—what makes you truly exceptional in an endless sea of competitors. At Website Design Chicago, we have an unsurpassed ability to distill what makes your brand unique so that we can translate this into a visually appealing site designed to knock the socks off visitors. 

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Turn Casual Customers into Lifelong Fans 

Just because a customer has completed their purchase on your site doesn't mean your time with them comes to an end. They've already shown a keen interest in your brand, so there's an excellent possibility you can turn them into lifelong fans of your products. A well-designed eCommerce site helps with remarketing efforts, resulting in bigger profits. 

Responsive Web Design Customized for eCommerce Sites 

Because over 46% of all customers complete their entire purchase on a smartphone, your eCommerce site needs to have a responsive web design that provides all users with an exceptional experience—regardless of the device they use to access your site. At Website Design Chicago, we have considerable expertise in ensuring that eCommerce sites have the kind of mobile responsiveness that keeps customers coming back. 

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eCommerce Website Design for Brick-and-Mortar Stores 

These days, if your business doesn't have an online presence, you're hopelessly behind the times. Because customers are turning to online sites in droves to make purchases, you also need to move into the digital sphere to stay relevant. 

Not having an eCommerce website prevents you from accessing market segments you can never reach with a brick-and-mortar store alone.